Marketing Strategist – Graduation Committee at USP
(2017–2019)
My first contact with Digital Marketing was as a Marketing Strategist on the team of the Graduation Committee at USP Lorena.
I was responsible for developing strategies for marketing campaigns focused on promoting themed parties, raffles, giveaways, and membership plan sales, all with the goal of raising funds for the Engineering classes’ graduation celebration.
I also supported the creation of graphic materials, designing artwork, banners, and t shirts using tools such as CorelDRAW and GIMP.
Digital Marketing Intership – SciCrop (2021-2022)
Digital Marketing Intern at SciCrop, a Brazilian AgTech company recognized as one of the pioneers in its segment in Brazil.
Responsible for producing hundreds of posts and advertisements for LinkedIn and Instagram, in addition to supporting paid traffic campaigns focused on selling platforms, APIs, and products based on Big Data Analytics solutions.
The visual designs were mainly created using Canva and GIMP, and the videos were produced with AI tools and Adobe Premiere.
During this period, I believe my strongest work was the production of dozens of technical articles and success cases for the company. These materials significantly contributed to strengthening the brand’s presence on social media and remain published on the SciCrop blog to this day, all developed through the WordPress platform.
In the final months of my time there, I played a direct role in the promotion campaign for a fundraising round conducted through EqSeed, a fully online campaign that resulted in 2 million raised for the company, setting a record for the organization.
Founder & CMO – Metal90
(2022- 2025)
In 2022, I fulfilled my entrepreneurial dream by founding Metal90, a company specialized in jewelry design and production using 2D and 3D technologies. In 2024, I led the hiring process and structured a team of three professionals, strengthening the company’s operational capacity.
I developed the entire brand identity, including the creation of the name, logo, brand mark, and visual identity.
I reached 200 active clients, with an average monthly revenue ranging between USD 4,000 and 5,000.
Social Media Freelancer – JayBird Aviation (2026)
In 2026, I decided to transition my career into Digital Marketing. My first role was international, where I led a one month project focused on structuring social media channels, strengthening branding, and creating strategic content for the American company JayBird Aviation.
Youtuber – Lume Relogios
(2021- active)
In 2021, I created a minimalist YouTube channel to share my hobby of collecting wristwatches. In less than a year, I reached 350 subscribers and 75 thousand views with only 25 videos and 19 Shorts, averaging 3 thousand views per video.
